Disruptive change always creates new ways of doing things. Although it may take a while for e-Books to become mainstream, my intuition tells me that David Meerman Scott is on to something big with the idea of e-Books.
Although I read white papers, its only because I think they are the a good way to keep abreast of trends in my profession. But after reading a few e-Books, it’s obvious that they help you learn…while having more fun. As David says, “E-Books are the hip and stylish younger sister to nerdy white papers.”
Anybody who is interested in Viral Marketing should read “The New Rules of Viral Marketing” the newest e-Book on David Meerman Scott’s blog. You’ll also find some other interesting e-Books on the site. In just 20 days, his new e-Book had more than 42,810 downloads, close to 100 blog posts about the e-Book and, he claims, more than 1,000 hits on the exact phrase "new rules of viral marketing".